Sales, the life blood of business

If sales don’t matter to you then you can stop reading now!

Don’t sell: Help! Challenge your mind set and see the results!

“Don’t sell: Help!” is a top sales tip for any business.

The journey of learning about sales and selling can be a rocky road.  Some businesses never get on the road properly; people try things; some are naturally good, others hate the word; some have perceptions of it being “American” or “sales is not for me”.

Sales may not be natural.  Sales may even be a word that you turn away from.  However particularly if you run your own business sales matter, don’t they?  If they don’t, then you can stop reading now.  If they do, then read on.  Here are a few headings and thoughts to improve your successful in sales.

Do you know what success will be for you and your business?
This is a basic question but of course the answer to it both reveals and motivates.  Not knowing the answer means “shooting in the dark”.  Defining what success will look like, feel like and enable, really clarifies what you are doing and why.

Do you know your business purpose?
Answering why you do what you do, and who your business is designed to benefit, has a powerful impact on you and how you work with people.  Knowing what problem you can solve more effectively than anyone else, gives direction to your sales, saving time, money and effort.

How confident are you?
This, of course, can be a challenge but working out your confidence in your product or service and in your ability to deliver, is essential.  If you don’t feel confident this comes over to potential customers.  Do what it takes to develop your confidence.

What does the universe of your potential customers look like?
With purpose, confidence and knowledge of your product who are the potential customers?  Have you “walked through their day” so that you know how what you do might help them?  How will you make them feel?  Do you have target customers and do you have a clear process that helps you reach them?  Think about what they fear and what they desire.

Do you have a straightforward sales strategy that you know works and why?
Strategy can sound a grand word – but having something that both suits you and works is what you are aiming for. It’s not about a “shop bought” strategy that someone else has filled in for you!  Have a clear description of what you do, use questions, listen well and have a process are tips to increase your confidence.  There is much more of course!

How are you at “closing the sale”?
Many people struggle with this! We walk away with a “maybe” from the person we have been talking to.  We spend time and money based on this “maybe”.  That’s frustrating, isn’t it? If you understand their need, know that they have the budget and authority, and have their time frame you will be nearing to asking “Let’s get a start date then”!

Got you thinking? If you would like to improve your sales success through answering these essential questions then The Real Business Club is working with Max Barbour at Sales Revolution to provide high quality training from the voice of sales experience.

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