Our Story

The Real Business Club (TRBC) was set up in 2009 by three business women, Dawn Edwards, Kate Lole and Isabel King, all based in the Thames Valley, to fulfil the need for high quality business advice from real people running real businesses. The Thames Valley was, and still is, experiencing redundancies of highly skilled executives and managers who, with the right support, could launch and grow a successful business.

Dawn-and-Isabel-01.jpgAt TRBC the goal has always been to provide the appropriate level of advice in the most accessible format to anyone wishing to explore and start in business. This has meant that an innovative and inspiring range of services have been developed over time to accommodate the wide range of people coming to our events and training sessions.

Where possible we also work in a collaborative way with other local businesses, organizations, educational establishments, charities, local authorities, support groups, housing authorities and individuals to provide the practical and supportive environment for our clients. If you wish to know more please do contact us.

From one club in Wokingham the TRBC has / is offering in a variety of other areas such as West Berkshire, Swindon, Reading and Hounslow. TRBC also goes into businesses of all sizes and local authorities to provide bespoke training on “starting up in business” (eg for companies making people redundant). It has also developed a project model to work in neighbourhoods deemed “hard to reach” or “deprived” to raise awareness of starting in business and support individuals to do this through workshops and mentoring.

Please do take a moment to explore our website and see if we are currently in an area near you!

Dawn Edwards

Director & Co-Founder


Dawn Edwards is a co-founder of The Real Business Club (TRBC). Dawn brings her fantastic tax specialism and finance knowledge into the mix of how TRBC works with businesses. Dawn’s 10 years at HM Revenue & Customs is a foundation for her knowledge few other finance professionals can match. Her passion for, and ability in advising businesses and individuals to get the best out of their money is a revelation! Her specialisms include making the best of tax, tax planning and tax advice on property investments. She manages our business support service called Focus Port.

Find out more about Dawn

Isabel King

Director & Co-Founder


Isabel’s main role in the business is in the strategy, innovation and design of our services.

Her main direct service provision is in business growth coaching.

Isabel’s broad range of knowledge offers great strength and empowerment to those in business, particularly business owners.  The “consistent energy and enthusiasm that Isabel brings to business is truly infectious” – someone else said this!

Find out more about Isabel